* The Word Company: Words to Go: Inside/Out *

<body bgcolor="#FFFFFF" text="#000000"> <h1>Adib Fricke: The Word Company: Words to Go</h1> <h2>Words to Go, Inside Out - group show in Copenhagen, an exhibition curated by Henriette Bretton-Meyer and Pernille Albrethsen</h2> <h3><a href="../index.php">Adib Fricke: The Word Company: Projects</a></h3> <h3><a href="../../../deutsch/projects/index.php">Adib Fricke: The Word Company: Projekte</a></h3> <h3><a href="announcement.htm">Details</a></h3> <p>Since its foundation in 1994 The Word Company has been devoted to the production and distribution of new words, among them onomono, methos, flogo, avanz, and explom. These protonyms always appear in a materialised form, for example on big billboards, stamps, signs, posters, or as wall paintings. As any other company The Word Company promotes its products with snazzy slogans. With expressions like »Ready to Mean« or »And you thought you knew words« Fricke plays on the direct address of the consumer employed in mass communication. However, this does not mean the works should be construed as a direct criticism of consumerism. </p> </body>